Last updated: 20 November 2025
This privacy policy describes how Tallroth Trädvård AB (hereafter ”We”, ”Us” or ”Our”) collects, uses, and protects your personal data. We care about your privacy and strive to treat your personal data with the utmost respect and in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).
1. Data Controller
- Name: Tallroth Trädvård AB
- Organization number: 559426-5539
- Address: Olympiavägen 24, 122 40 Enskede
- Website: tallrothtradvard.se
2. Data Protection Officer (DPO)
We have appointed a Data Protection Officer whom you can contact with questions regarding our processing of your personal data.
- Name: David Tallroth
- Email: david@tallrothtradvard.se
3. Collection of Personal Data
We may collect personal data when you:
- Request a quote or contact us via email, phone, or contact form.
- Hire us for tree care or other services.
- Visit our website (e.g., via cookies, see section 8).
Examples of data we may collect:
- Contact information: Name, address, email address, phone number.
- Service information: Information related to the performed assignment (e.g., address for the work, notes from inspection).
- Technical information: IP address, browser type, operating system.
4. Purpose and Legal Basis for Processing
We process your personal data for the following purposes:
Legal basis: Legitimate Interest (Art. 6.1 f GDPR)
We process your data based on a legitimate interest in the following cases:
- Administration of inquiries and quotes: To efficiently manage and respond to your requests for quotes and information, which is necessary for our business.
- Customer relationship management and follow-up: To maintain contact with existing and potential customers, and to conduct follow-up after completed work to ensure quality and customer satisfaction.
- Service development and analysis: To improve and adapt our services and website based on user behavior and customer needs.
Our assessment of legitimate interest: We have conducted a balancing test and consider that our interest in processing the data for the specified purposes outweighs your right to protect your personal data, as the processing is limited to what is necessary for our core business and does not pose a significant risk to your rights and freedoms.
Other legal bases (when applicable):
- Contract fulfillment (Art. 6.1 b): Processing is necessary to fulfill a contract (e.g., when you order and we perform a tree care assignment).
- Legal obligation (Art. 6.1 c): Processing is necessary to comply with legal requirements (e.g., accounting law).
5. Sharing of Personal Data
We never sell your personal data. We may share your data with:
- Suppliers and subcontractors: Who perform services for us (e.g., IT suppliers, accounting firms). These parties may only process your data according to our instructions and may not use them for their own purposes.
- Authorities: If we are required to do so by law or authority decision.
6. Storage Period
We only retain your personal data as long as necessary for the purposes for which they were collected, or as required by law (e.g., seven years for accounting records).
- Customer and quote inquiry data: Retained as long as the customer relationship exists or for a reasonable time after last contact, based on our legitimate interest.
7. Your Rights
Under GDPR, you have the following rights:
- Right of access (register extract): You have the right to request a copy of the personal data we process about you.
- Right to rectification: You have the right to have incorrect or incomplete data corrected.
- Right to erasure (”Right to be forgotten”): You have the right to request that we erase your data under certain conditions.
- Right to restriction: You have the right to request that we restrict the processing of your data.
- Right to object to processing: You have the right to object to processing based on legitimate interest. If you object, we will cease processing unless we can demonstrate compelling legitimate grounds that override your interests.
- Right to data portability: You have the right to have the data you provided to us transferred to another data controller in a structured, commonly used, and machine-readable format.
- Right to lodge a complaint: You have the right to lodge a complaint with the Swedish supervisory authority, Integritetsskyddsmyndigheten (IMY).
8. Cookies and Tracking Technologies
Our website tallrothtradvard.se, built with WordPress, uses cookies and similar tracking technologies to improve your user experience and analyze how the website is used.
What are cookies?
A cookie is a small text file stored on your computer or mobile device when you visit a website. Cookies help the website remember your settings (e.g., language) and collect information about how you navigate.
Types of cookies we use
We use the following categories of cookies:
- Necessary Cookies (Legal basis: Legitimate Interest): These cookies are essential for the website’s basic functions to work properly (e.g., keeping you logged in if there is a login function, or saving your settings). Since the website cannot function without them, you consent to these by using the website. Example: WordPress standard cookies for logged-in users.
- Functionality cookies (Legal basis: Consent/Legitimate Interest): These cookies allow saving choices you make (such as username or region) and provide enhanced, more personalized features.
- Analytics and Performance cookies (Legal basis: Consent): These cookies are used to collect information about how visitors use our website, such as which pages are visited most often and if they receive error messages. The information is used to improve the website’s functionality and content. Example: Google Analytics (if installed).
Managing Cookies
You can change or withdraw your consent to cookies at any time by adjusting your browser settings. You can set your browser to block cookies or notify you when a cookie is stored on your device.
If you choose to block all cookies, it may negatively affect the functionality and your experience of the website.